Christopher S. Rollyson and Associates

The Consumer Empowerment Adoption Curve™

Welcome to the Consumer Empowerment Adoption Curve microsite. You have been invited here to explore a groundbreaking new project that will enable enterprises to dramatically increase innovation, market presence and profitability by collaborating with customers.

By gradually bringing customers into your enterprise, you will significantly increase your success rate with bringing new offerings to market and managing the lifecycle of current offerings.

CSRA is leading a select group of global enterprises, Web 2.0 subject matter experts and professional services specialists to create the Consumer Empowerment Adoption Curve™, which will predict how and when consumers will adopt "empowerment" tools and processes (Web 2.0, social networking), thereby becoming a new force in the market.

To learn more about The Launch Project and to get involved, you must request a username and password and enter here.

Thank you for your interest in the Consumer Empowerment Adoption Curve™.